A leading wildflower solutions provider, known for its key role in landscaping the Queen Elizabeth Olympic Park in 2012, has announced its first rebrand in 23 years. 

Wildflower Turf Ltd will now be known as Wildflower Co., marking a significant milestone in the company’s evolution as it embarks on its ambitious next chapter. 

Following a long-standing legacy as a family-run business, the new identity reflects the organisation’s expanded role beyond turf production, positioning it as a comprehensive biodiversity solutions partner for ecologists, specifiers, developers and land managers. 

While its premium wildflower products remain at the heart of the business, Wildflower Co. now offers a broader suite of products and services, including seed-based habitat solutions, specialist consultancy and training, alongside a growing portfolio of sub-brands, including Meadowscape Pro^TM which is an enhanced peat free growing medium used by professionals for effective wildflower establishment. 

Commenting on the rebrand, James Hewetson-Brown, Managing Director, said: “This is an exciting new era for our business, and while turf remains an important part of our story, it no longer defines everything we do. Wildflower Co. gives us the space to grow, innovate and bring all our expertise together under one clear, confident identity. It allows us to speak to new audiences while staying true to our roots and our nature-first values.” 
James continued: “With a history spanning more than two decades, our business has grown from a small family operation into a multidisciplinary team bringing together seed specialists, ecologists, production experts, trainers and commercial leaders. 

“That depth of expertise allows us to support projects of all scales, while continuing investment in our people, where we have recently celebrated a number of senior internal promotions strengthening the leadership team as the business enters its next phase.” 

The refreshed brand balances Wildflower Co.’s long-standing nature-first ethos with the authority and credibility required by professional audiences working within ESG frameworks and Biodiversity Net Gain (BNG) legislation. It also strengthens the company’s position as a trusted partner in delivering practical, high-performing biodiversity solutions. 

Charlie Davison who has recently been promoted to Commercial Director, added: “We love the new name and branding. Wildflower Co. allows us to speak more clearly to ecologists, specifiers and delivery partners about the full range of biodiversity solutions we provide. It’s a platform for collaboration, innovation and long-term ecological impact.”