The UK’s leading specialist in biodiversity-boosting wildflower schemes is celebrating a series of senior internal promotions, following a sustained period of growth.

With a long-established family-run heritage, Wildflower Turf Ltd has appointed Olly Hewetson-Brown as Deputy Managing Director, following his time as Production Assistant Manager.

Alongside this, the Hampshire-based business has promoted Charlie Davison to Commercial Director and appointed Samuel Monaghan as Production Director, reflecting the company’s long-standing commitment to developing talent from within.

Wildflower Turf Ltd is a second-generation family business, with the Hewetson-Browns farming in Hampshire for over 50 years. The company is an established and respected name in the UK wildflower market and has gained national recognition across high-profile public realm projects and the wider built environment.

Most notably, Wildflower Turf played a key role in the landscaping of the Queen Elizabeth Olympic Park, supplying wildflower turf for the Athletes’ Village as part of the London 2012 Olympic and Paralympic Games legacy.

More recently, the company has delivered a number of high-profile wildflower habitats, including biodiversity enhancements at Leeds Skelton Lake Services Green Roof and planting for community and public-realm schemes such as the Seafield Park Mini Forest project in Hampshire add in bespoke turf for the Queen’s memorial garden. Its innovation-led approach has also seen the development of eco-friendly products designed to meet and exceed Environmental, Social and Governance (ESG) standards and Biodiversity Net Gain (BNG) requirements.

Company Co-founder and Managing Director, James Hewetson-Brown, said: “What we’ve seen over the past two decades is the business evolve from a small farming diversification into a highly capable team delivering wildflower habitats at real scale. Having the right people stepping into leadership roles is essential as the business continues to grow and mature.

“Long-term thinking has always been central to what we do. When wildflower habitats are designed and delivered properly, they can last for decades, and that principle remains fundamental as the company enters its next phase. With a strong team in place, we’re excited about the opportunities ahead and the role we can continue to play in supporting biodiversity at scale.”

For more information about Wildflower Turf Ltd, please visit wildflowerturf.co.uk.